Repackaging Galore As Xmas Marketing Window Beckons
With the highly charged Christmas marketing window raving up gradually into a crescendo, brands are not leaving anything to chance to...
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ExperientialNG
- Dec 6, 2020
- 1 min
The 10 Imperatives For Cost Effective Integrated Marketing Communications
In this 10-Part video series, Dr Rotimi Olaniyan shares the 10 essential imperatives that Integrated Marketing Communication...
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ExperientialNG
- Oct 15, 2020
- 2 min
Tiger Den: Notable effort to remodel Nigeria's post-COVID leisure experience
The brand owners of Tiger beer in Nigeria must have pondered on Rahm Emanuel's popular maxim “Never Let a Good Crisis Go to Waste,” when...
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ExperientialNG
- Oct 15, 2020
- 2 min
JUMIA Partners Chicken Republic, Others On Food Festival Campaign
With the current challenges facing many businesses, brands would definitely be leaving competition for cooperation. Since most businesses...
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ExperientialNG
- Oct 5, 2020
- 2 min
Nigerian Pharmaceutical Chain Uses Digital Platforms to Raise Awareness on Wellness For Women
One of Nigeria’s popular health pharmaceutical chains, Medplus Pharmacy, recently created some remarkable buzz that is worthy of...
5 views0 comments
ExperientialNG
- Sep 28, 2020
- 4 min
Lagos Govt. Powers New Experiential Approach to Affordable Electricity with Smart Meter Hackathon
With complaints that Nigeria's experiential marketing industry is over relying on few multinationals businesses, this partnership...
12 views0 comments
ExperientialNG
- Sep 24, 2020
- 3 min
Experiential Marketing Today is More About Content Creation
Experiential marketing starts from a narrative. Events marketing, on the other hand, focuses on a one-time, snapshot event - which takes...
47 views0 comments
ExperientialNG
- Oct 27, 2018
- 3 min
The Noiseless Party: Keskese's Compelling Brand Activation for MTN
Keskese is an experiential agency that has been successful in win and keeping clients in this difficult experiential marketing...
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ExperientialNG
- Oct 20, 2018
- 3 min
How Activations Are Helping Life Style Brands Connect With Millennials.
In the first in our series of Global search & spin case studies committed to studying how agencies across the world are helping brands...
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ExperientialNG
- Oct 20, 2018
- 3 min
Experiential Marketing And Political Campaigns In Nigeria
As we approach the 2019 General Elections will the Experiential Marketing industry be able to give a good account of itself as an...
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