ExperientialNGDec 18, 20203 minRepackaging Galore As Xmas Marketing Window Beckons With the highly charged Christmas marketing window raving up gradually into a crescendo, brands are not leaving anything to chance to...
ExperientialNGDec 6, 20201 minThe 10 Imperatives For Cost Effective Integrated Marketing CommunicationsIn this 10-Part video series, Dr Rotimi Olaniyan shares the 10 essential imperatives that Integrated Marketing Communication...
ExperientialNGOct 15, 20202 minTiger Den: Notable effort to remodel Nigeria's post-COVID leisure experienceThe brand owners of Tiger beer in Nigeria must have pondered on Rahm Emanuel's popular maxim “Never Let a Good Crisis Go to Waste,” when...
ExperientialNGOct 15, 20202 minJUMIA Partners Chicken Republic, Others On Food Festival CampaignWith the current challenges facing many businesses, brands would definitely be leaving competition for cooperation. Since most businesses...
ExperientialNGOct 5, 20202 minNigerian Pharmaceutical Chain Uses Digital Platforms to Raise Awareness on Wellness For WomenOne of Nigeria’s popular health pharmaceutical chains, Medplus Pharmacy, recently created some remarkable buzz that is worthy of...
ExperientialNGSep 28, 20204 minLagos Govt. Powers New Experiential Approach to Affordable Electricity with Smart Meter HackathonWith complaints that Nigeria's experiential marketing industry is over relying on few multinationals businesses, this partnership...
ExperientialNGSep 23, 20203 minExperiential Marketing Today is More About Content CreationExperiential marketing starts from a narrative. Events marketing, on the other hand, focuses on a one-time, snapshot event - which takes...
ExperientialNGOct 27, 20183 minThe Noiseless Party: Keskese's Compelling Brand Activation for MTNKeskese is an experiential agency that has been successful in win and keeping clients in this difficult experiential marketing...
ExperientialNGOct 20, 20183 minHow Activations Are Helping Life Style Brands Connect With Millennials.In the first in our series of Global search & spin case studies committed to studying how agencies across the world are helping brands...
ExperientialNGOct 20, 20183 minExperiential Marketing And Political Campaigns In NigeriaAs we approach the 2019 General Elections will the Experiential Marketing industry be able to give a good account of itself as an...