Many brands, financial services organizations, and other non-bank institutions seek new and creative methods to better understand their...

The rise of social media and digital marketing strategies have allowed many businesses to succeed in building a strong online presence....

Coronavirus (COVID-19) has left its footprints on the sand of times, causing disruption in the business and marketing landscape. The...

The acceptance of cryptocurrency as a means of exchange has been on the rise in Africa. In recent times, Africa has witnessed an increase...

The relevance of face-to-face interaction will never disappear. Indeed, as COVID 19 recedes, face to face programmes will emerge...

It serves as a classical example of the edge digital marketing can provide as the Governor of Ogun State, Dapo Abiodun, Nigeria's...

Even within Africa, Nigeria's tourism sector is not even among the top ten. Within the West African sub-region, Ghana, Senegal and even...

To the average African, the concept of Artificial Intelligence (AI) is a distant idea that has relevance majorly in the field of advance...

In Meeting Professionals International’s summer survey, 86% of respondents stated that they foresaw declining attendance for live events...

In the last seven months or so, global concerns over COVID 19 have compelled many companies to cancel their in-person events or move them...

With the marketing world moving gradually deeper into the fourth quarter filled with holidays and festive seasons, it seems quite a good...

Among the three main pillars that build Authentic human experiences, Content that speaks to customers; particular needs, wants, and...

One of Nigeria’s popular health pharmaceutical chains, Medplus Pharmacy, recently created some remarkable buzz that is worthy of...

With complaints that Nigeria's experiential marketing industry is over relying on few multinationals businesses, this partnership...

We take a cursory look at the new emerging trends. What are the benefits and challenges Although the shift to virtual hosting for events...

To Function in the ‘new normal’ we must constantly reassess what could now easily be termed as the ‘old ways’ of doing things. As...

We explore a list of new unique, and emerging technologies and strategies that brands and marketers should consider incorporating into...

Lolu Durojaiye CEO of AVEdge, has been the silent technical partner to countless events and shows staged by agencies on behalf of brands...

If you are planning to win in the market place of the future then not only must you have a digital strategy that delivers an online...