ExperientialNGMar 24, 20214 minHow Disruption is Innovating Experiential MarketingGlobally, disruption is causing a lot of changes in how things are done. Some call it innovation, but whatever nomenclature one chooses...
ExperientialNGOct 25, 20203 minHow to Overcome Content Crisis in Experiential MarketingAmong the three main pillars that build Authentic human experiences, Content that speaks to customers; particular needs, wants, and...
ExperientialNGOct 5, 20204 minConsumer Experience: Brand Handlers Across the Globe Highlight Expectations as Lockdown EasesThe global Covid19 pandemic has impacted business so profoundly that the norms of marketing, especially experiential is expected to...
ExperientialNGSep 28, 20203 minNew APCON Leadership Raises Fresh Hope of EXMAN's Formal RegistrationThe entry of the new Registrar/CEO of Advertising Practitioners Council of Nigeria (APCON) Dr. Olalekan Olumuyiwa Fadolapo who formally...
ExperientialNGSep 28, 20204 minIndia: Experiential Marketing Association Organises Special Function to Mark Return of EventsIn India, events practitioners might be showing the world the best way to appreciate and prepare for a gradual return to good times as...
ExperientialNGSep 3, 20209 minNigeria: This Pitch Fee Imbroglio That Has Refused to Go AwayHow To Respond When Clients Say, 'Your Price Is Too High' Our Content Editor takes a walk down the memory lane of this thorny issue,...
ExperientialNGMar 13, 20195 minPROJECTIONS AND TRENDS FOR THE EXPERIENTIAL MARKETING INDUSTRY IN 2019Activities in the experiential sector in Nigeria had been projected by analysts to be on the low side in the early part of 2019. This was...
ExperientialNGOct 20, 20183 minHow Activations Are Helping Life Style Brands Connect With Millennials.In the first in our series of Global search & spin case studies committed to studying how agencies across the world are helping brands...