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How Disruption is Innovating Experiential Marketing

Globally, disruption is causing a lot of changes in how things are done. Some call it innovation, but whatever nomenclature one chooses...

How to Overcome Content Crisis in Experiential Marketing

Among the three main pillars that build Authentic human experiences, Content that speaks to customers; particular needs, wants, and...

Consumer Experience: Brand Handlers Across the Globe Highlight Expectations as Lockdown Eases

The global Covid19 pandemic has impacted business so profoundly that the norms of marketing, especially experiential is expected to...

New APCON Leadership Raises Fresh Hope of EXMAN's Formal Registration

The entry of the new Registrar/CEO of Advertising Practitioners Council of Nigeria (APCON) Dr. Olalekan Olumuyiwa Fadolapo who formally...

India: Experiential Marketing Association Organises Special Function to Mark Return of Events

In India, events practitioners might be showing the world the best way to appreciate and prepare for a gradual return to good times as...

Nigeria: This Pitch Fee Imbroglio That Has Refused to Go Away

How To Respond When Clients Say, 'Your Price Is Too High' Our Content Editor takes a walk down the memory lane of this thorny issue,...

PROJECTIONS AND TRENDS FOR THE EXPERIENTIAL MARKETING INDUSTRY IN 2019

Activities in the experiential sector in Nigeria had been projected by analysts to be on the low side in the early part of 2019. This was...

How Activations Are Helping Life Style Brands Connect With Millennials.

In the first in our series of Global search & spin case studies committed to studying how agencies across the world are helping brands...

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