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Oct 25, 2020
3 min

How to Overcome Content Crisis in Experiential Marketing

Among the three main pillars that build Authentic human experiences, Content that speaks to customers; particular needs, wants, and aspir...

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ExperientialNG

Oct 5, 2020
4 min

Consumer Experience: Brand Handlers Across the Globe Highlight Expectations as Lockdown Eases

The global Covid19 pandemic has impacted business so profoundly that the norms of marketing, especially experiential is expected to chang...

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New APCON Leadership Raises Fresh Hope of EXMAN's Formal Registration

ExperientialNG

Sep 28, 2020
3 min

New APCON Leadership Raises Fresh Hope of EXMAN's Formal Registration

The entry of the new Registrar/CEO of Advertising Practitioners Council of Nigeria (APCON) Dr. Olalekan Olumuyiwa Fadolapo who formally t...

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India: Experiential Marketing Association Organises Special Function to Mark Return of Events

ExperientialNG

Sep 28, 2020
4 min

India: Experiential Marketing Association Organises Special Function to Mark Return of Events

In India, events practitioners might be showing the world the best way to appreciate and prepare for a gradual return to good times as th...

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Nigeria: This Pitch Fee Imbroglio That Has Refused to Go Away

ExperientialNG

Sep 3, 2020
9 min

Nigeria: This Pitch Fee Imbroglio That Has Refused to Go Away

How To Respond When Clients Say, 'Your Price Is Too High' Our Content Editor takes a walk down the memory lane of this thorny issue, whil...

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PROJECTIONS AND TRENDS FOR THE EXPERIENTIAL MARKETING INDUSTRY IN 2019

ExperientialNG

Mar 13, 2019
5 min

PROJECTIONS AND TRENDS FOR THE EXPERIENTIAL MARKETING INDUSTRY IN 2019

Activities in the experiential sector in Nigeria had been projected by analysts to be on the low side in the early part of 2019. This was...

107 views0 comments

How Activations Are Helping Life Style Brands Connect With Millennials.

ExperientialNG

Oct 20, 2018
3 min

How Activations Are Helping Life Style Brands Connect With Millennials.

In the first in our series of Global search & spin case studies committed to studying how agencies across the world are helping brands bu...

25 views0 comments

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Stories...Proudly Sponsored By :

How to Overcome Content Crisis in Experiential Marketing

Consumer Experience: Brand Handlers Across the Globe Highlight Expectations as Lockdown Eases

New APCON Leadership Raises Fresh Hope of EXMAN's Formal Registration

India: Experiential Marketing Association Organises Special Function to Mark Return of Events

Nigeria: This Pitch Fee Imbroglio That Has Refused to Go Away

PROJECTIONS AND TRENDS FOR THE EXPERIENTIAL MARKETING INDUSTRY IN 2019

How Activations Are Helping Life Style Brands Connect With Millennials.

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