ExperientialNGMar 29, 20214 minManaging Sponsorship in a Post COVID EconomyIn almost two years, the sports and events world has been tackling a new challenge that no team or sponsor had probably ever anticipated...
ExperientialNGNov 8, 20205 minSponsorship: Gathering The Pieces With COVID 19Sports and entertainment were the most severely hit following the cancellation of mass gatherings which was one of the earliest measures...
ExperientialNGOct 15, 20202 minVirtual launch: Itel Mobile unveils NewBrand Slogan, Phones in LagosThis October, Consumers in Nigeria witnessed a memorable virtual event as respected customer-centric brand, Itel Mobile unveiled the...
ExperientialNGOct 15, 20202 minLagos Ehingbeti: Taking the spirit of collaboration to the next levelEven across sectors, corporations to increase revenue and customers base will would reach the level the world has never seen before. With...
ExperientialNGOct 15, 20202 minJUMIA Partners Chicken Republic, Others On Food Festival CampaignWith the current challenges facing many businesses, brands would definitely be leaving competition for cooperation. Since most businesses...
ExperientialNGOct 5, 20202 minLagos Govt, NIPR Partner on T.H.E.M.E.S Agenda EnlightenmentIn a move that should inspire other sectoral bodies in the industry to bake the big cake that can go round all their members, The Chief of S
ExperientialNGSep 28, 20205 minBBNaija Lockdown: Underlining The Power of Emotions in MarketingThe Big Brother Reality Show continues to wax stronger despite the COVID 19 public health challenge and the threat of economic recession....
ExperientialNGDec 12, 20182 minGUINNESS MALTAVATOR ENDS: GAMESHOW PUSHES BRAND’S EXPERIENTIAL CREDENTIALS FURTHER.Guinness Nigeria’s Experiential Gameshow property Maltavator, has successfully ended with winners being announced. Melvin Enoch from...
ExperientialNGDec 8, 20183 minWOMEN IN NIGERIAN SPORT: A BRAND OPPORTUNITYWomen have always been useful in portraying brands. This has been so for many years, and for obvious reasons: they have critical social...
ExperientialNGOct 20, 20183 minHow Can Nollywood Help Brands Activate Better?Nigeria's film industry has built a global reputation as a prolific producer of Indigenous African stories. While not yet comparable to...
ExperientialNGOct 20, 20184 minTop 6 Musical Concerts & Festivals In Nigeria for 2019Musical Concerts, properties and festivals are fast developing in to a multi-million Naira industry in Nigeria, with the potential to...
ExperientialNGOct 20, 20183 minSports Marketing In Nigeria: Lessons From The Nigerian World Cup JerseyProfessional Sports marketing is still finding it's feet in NIgeria. The recent excitement caused by Nike's design for the Nigeria Super...