Managing Sponsorship in a Post COVID Economy
In almost two years, the sports and events world has been tackling a new challenge that no team or sponsor had probably ever anticipated...
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ExperientialNG
- Nov 8, 2020
- 5 min
Sponsorship: Gathering The Pieces With COVID 19
Sports and entertainment were the most severely hit following the cancellation of mass gatherings which was one of the earliest measures...
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ExperientialNG
- Oct 15, 2020
- 2 min
Virtual launch: Itel Mobile unveils NewBrand Slogan, Phones in Lagos
This October, Consumers in Nigeria witnessed a memorable virtual event as respected customer-centric brand, Itel Mobile unveiled the...
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ExperientialNG
- Oct 15, 2020
- 2 min
Lagos Ehingbeti: Taking the spirit of collaboration to the next level
Even across sectors, corporations to increase revenue and customers base will would reach the level the world has never seen before. With...
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ExperientialNG
- Oct 15, 2020
- 2 min
JUMIA Partners Chicken Republic, Others On Food Festival Campaign
With the current challenges facing many businesses, brands would definitely be leaving competition for cooperation. Since most businesses...
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ExperientialNG
- Oct 5, 2020
- 2 min
Lagos Govt, NIPR Partner on T.H.E.M.E.S Agenda Enlightenment
In a move that should inspire other sectoral bodies in the industry to bake the big cake that can go round all their members, The Chief of S
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ExperientialNG
- Sep 28, 2020
- 5 min
BBNaija Lockdown: Underlining The Power of Emotions in Marketing
The Big Brother Reality Show continues to wax stronger despite the COVID 19 public health challenge and the threat of economic recession....
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ExperientialNG
- Dec 12, 2018
- 2 min
GUINNESS MALTAVATOR ENDS: GAMESHOW PUSHES BRAND’S EXPERIENTIAL CREDENTIALS FURTHER.
Guinness Nigeria’s Experiential Gameshow property Maltavator, has successfully ended with winners being announced. Melvin Enoch from...
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ExperientialNG
- Dec 8, 2018
- 3 min
WOMEN IN NIGERIAN SPORT: A BRAND OPPORTUNITY
Women have always been useful in portraying brands. This has been so for many years, and for obvious reasons: they have critical social...
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ExperientialNG
- Oct 20, 2018
- 3 min
How Can Nollywood Help Brands Activate Better?
Nigeria's film industry has built a global reputation as a prolific producer of Indigenous African stories. While not yet comparable to...
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ExperientialNG
- Oct 20, 2018
- 4 min
Top 6 Musical Concerts & Festivals In Nigeria for 2019
Musical Concerts, properties and festivals are fast developing in to a multi-million Naira industry in Nigeria, with the potential to...
106 views0 comments
ExperientialNG
- Oct 20, 2018
- 3 min
Sports Marketing In Nigeria: Lessons From The Nigerian World Cup Jersey
Professional Sports marketing is still finding it's feet in NIgeria. The recent excitement caused by Nike's design for the Nigeria Super...
154 views0 comments