It is now about a month since members of the Experiential Marketers Association of Nigeria (EXMAN) came together to chart how to add...

Cristiano Ronaldo’s brushing aside of Coke, in the place of water in a press conference in Portugal that brought down Coca Cola‘s share...

Kehinde Salami, CEO at Ideas House, pens a position paper on how creativity and innovation will help change the game in marketing...

Graduate First Set of Certified Experiential Marketing Practitioners. Experts want marketing leaders in Africa to pay close attention to...

Join our stellar panel of marketing strategy and commercial leadership experts in our May Day Master Class We are delighted to invite...

Globally, disruption is causing a lot of changes in how things are done. Some call it innovation, but whatever nomenclature one chooses...

The Advertising Practitioners Council of Nigeria (APCON) plays a major role in the regulation of advertising practice and related areas...

#chooseTochallenge A big thank you to the women facilitators on our several workshops and courses. Thank you for being generous with your...

Experiential Marketers' Association of Nigeria (EXMAN) has realized that tax planning strategies greatly help businesses achieve their...

When Abiodun Oshinibosi launched out with his experiential marketing outfit, Abelinis, about ten years ago, he did not envisage fully...

The acceptance of cryptocurrency as a means of exchange has been on the rise in Africa. In recent times, Africa has witnessed an increase...

As countries across the globe push to reduce the spread of the COVID-19 virus, there is a strong interest and, indeed, industry pressure...

The Executive Council of The Experiential Marketers’ Association of Nigeria (EXMAN) recently paid a courtesy call on the new Registrar of...

In Nigeria's experiential marketing sector, the name Kayode Olagesin has become synonymous with great results. Thus, it is quite logical...

In this 10-Part video series, Dr Rotimi Olaniyan shares the 10 essential imperatives that Integrated Marketing Communication...

If you take a look at the first Fortune 500 companies list of 1955 and compare it with the Fortune 500 list of last year, 2019 you would...

Among the three main pillars that build Authentic human experiences, Content that speaks to customers; particular needs, wants, and...

The joint body of professionals across advertising, media-independent, out of home, and experiential marketing as represented by the...

Even across sectors, corporations to increase revenue and customers base will would reach the level the world has never seen before. With...

The entry of the new Registrar/CEO of Advertising Practitioners Council of Nigeria (APCON) Dr. Olalekan Olumuyiwa Fadolapo who formally...