Abiodun Oshinibosi: Experiential Generalissimo With Unmatched Creative Instincts

Updated: Feb 22, 2021

When Abiodun Oshinibosi launched out with his experiential marketing outfit, Abelinis, about ten years ago, he did not envisage fully where his creative instinct and divine providence will land him in just one decade.

Abiodun Oshinibosi Project Marshal of Abelinis.

Today, this experiential Project Marshal has wowed the industry with excellent managerial capacity and ingenuity. With his battalion of intelligent and tested managers, Abelinis has climbed the heights of experiential marketing to deliver maximum satisfaction to his long list of top-notch clientele.

In this chat that took place at his world-class office with a serene ambience and state-of-the-art facilities, Oshinibosi shared with the ExperientialNG team those lines of thoughts and actions that have continuously inspired and impacted him and his team to great accomplishments.

Oshinibosi, who is also the Vice- President of EXMAN, takes every project as a war that must be conquered. He explained that his goal and that of his squad of fighters has always been to build a brand that their clients and the team will always be proud of. This goal, he said, has always motivated them to deliver on the vision of emerging as the foremost provider of project management solutions in the experiential marketing space. It is a loaded and incisive package. A reference material. Read it. Keep it.

Your organization just celebrated ten exciting years of operations in Nigeria’s experiential marketing space, how has it been?

We started off on a very shaky note, We weren’t sure of the future in the sense that we were not certain of the channels: what kind of clients we are going to have. Of course, we didn’t have so much money to start up. We started off using a friend’s office. So starting off was pretty difficult. What we had was creativity, a couple of concepts and, of course, our greatest assets at all times- dedicated people who were very interested in going all the way with us. Starting off was quite difficult but we were very determined and I think that is one area of strength that has been working for us.

We were so lucky because at the end of the first quarter of that year, 2011, we got our first brief. Not too many agencies have that luxury. That gave us great energy to push for more. Ten years, it’s been good and, sometimes bad but in all, we are very grateful.

Share a little bit of those good times.

Like I said earlier, getting our first brief was huge for us. It was a point of rededication for us that things can actually happen. It was the highpoint and we believed those clients were happy seeing us deliver on the set objectives. It was also the redefining stage for us, that we are on the right path.

Another highpoint was when we got our first referral from a client. It worked so well -in fact, 80% of the client we have come in through that process. Those we worked for were always excited introducing us to other clients. For me, those were key highpoints as well. Another exciting one came during our seventh year when we actually decided we were going to have our own building. When we also see some of our staff moves from being just an executive to a professional manger by way of certification or going for further studies. That brings big joy and excitement to us.

Can you tell us some of those specific projects