Advertising Sectoral Groups appeal for calm over youth unrest in Nigeria



The joint body of professionals across advertising, media-independent, out of home, and experiential marketing as represented by the Association of Advertising Agencies of Nigeria (AAAN), Experiential Marketers Association of Nigeria (EXMAN), Media Independent Association of Nigeria (MIPAN), Outdoor Advertising Association of Nigeria (OAAN) and the Advertisers Association of Nigeria (ADVAN) have called on the Nigerian Government to step in and rescue the country from the current nightmare and mayhem that followed the protest by youths over police brutality.


In a statement signed by the Heads of Advertising Sectoral Groups (HASG), the body said: “We have watched with concern, multiple violent attacks across the country, as young Nigerians trooped out peacefully to protest police brutality. Yesterday, across different parts of the country, we observed with shock, reported cases of military force against protesters in Lagos and other parts of the country.


“The joint body of professionals across advertising, media-independent, out of home, and experiential marketing as represented by the Association of Advertising Agencies of Nigeria (AAAN), Experiential Marketers Association of Nigeria (EXMAN), Media Independent Association of Nigeria (MIPAN), Outdoor Advertising Association of Nigeria (OAAN) and the Advertisers Association of Nigeria (ADVAN) hereby call on the Government to rescue Nigerians from this nightmare and put a stop to the mayhem.


“We condemn, in every way possible, police brutality, citizen harassment, and the use of force by the army on innocent, unarmed citizens who are exercising their constitutionally-guaranteed rights to peaceful gathering and protest.


“Our prayers and sympathy goes out to every Nigerian affected directly, or indirectly, and we commiserate with families who have lost loved ones to this avoidable violence.

“Not only is this a breach of the fundamental rights of Nigerians, but this incident has also brought yet another layer of stain, on our country’s reputation, threatening to destroy years of hard work by government, corporate organisations, sportsmen, and the creative/media/marketing industry in showing the world the great, beautiful Nation that is Nigeria.


“It is not too late to arrest this situation and turn it positively to get the country back on track. We, as a group, will be happy to work voluntarily with all parties in developing the right people-centred strategy for the short- and long-term interest of our dear Nation” the statement concluded.

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