CELEBRATING NEO MEDIA AT TEN

Updated: Dec 22, 2018

Neo media is an award winning integrated marketing communications agency that specialises in public relations and corporate communications, advertising, brand experience, digital marketing and promotional gifts. The agency has established a reputation as experts in the quality delivery of integrated communications services.

ExperientialNG recently sat down with the Founder and CEO Ehi Braimah to discuss the journey so far.


Neo Media and Marketing celebrates 10 years of reliable service provision

Congratulations on your agency group’s 10th anniversary. Can you briefly tell us about your agency? What do you do and which clients do you currently work for?


Neo Media & Marketing is an integrated marketing communications company offering PR, corporate communications, consumer engagement and trade marketing activations that bring brands to life. Our multinational clients include Nigerian Breweries, Coca-Cola and Unilever.


Take us back to the beginning of the agency. How and when was your agency founded and what were the early challenges that you and the founding team faced?

Neo Media was founded in Qtr4 of 2008 after some of the team members led by me decided to set up a new shop. We moved from our previous engagement due to circumstances beyond our control; so, Neo Media was a child of circumstance. As we mark our 10th anniversary, 14 of the founding team members – our partners, not staff – also clocked 10 years of hard work, dedication, commitment, diligence and loyalty to the business. They were celebrated in a special way for meritorious service. When we started, we had zero capital; so, we practically built the company from nothing to something. Our goodwill and support from First Bank and Diamond Bank in the early days helped us to keep our heads above water.


Our value proposition has always been to deliver the highest standards possible. Our strategy from Day One was to create a winning corporate culture because it is the culture that is the glue that holds everyone and the company together.

Can you share the major high points and memorable moments in the course of the agency’s history? What would you consider the secret of your success?


Our value proposition has always been to deliver the highest standards possible. Our strategy from Day One was to create a winning corporate culture because it is the culture that is the glue that holds everyone and the company together. Secondly, we also recognised that we needed to share/communicate the vision of the company constantly and make everyone a stakeholder and recognise their contributions as valuable. Thirdly, we share success; we praise great efforts and provide useful feedbacks gaps for constant improvements.

We are passionate about building a community of believers around the brands we work for through commitment and constant innovation.


What in your opinion is it that experiential marketing agencies offer the client, and what is the future of the industry/practice?


Experiential marketing helps consumers/customers to experience a brand just the same way it helps brand owners to get feedback for continuity, improvement and innovation. For this to happen, experiential marketing agencies are key stakeholders in the value chain. Clients are in search of strategic partners and not mere agencies; partners who can come up with innovative marketing solutions for their brands that focuses on brand building – achieving significant top of mind awareness - and growing sales volume. Clients have become more discerning as marketing budgets shrink. However, the future of the industry is bright because marketers must reach the hearts of consumers before they reach their pockets! The budgets of big brands around the world are moving from above the line to below the line.


What would be your advice to younger to younger practitioners about how to build their careers in experiential marketing?


First, they have to understand what experiential marketing is all about - consumer engagement activities that allow consumers to humanize the brand through the five senses. Secondly, they have to read and train themselves; they are also required to be passionate about brand building. There are a lot of online resources to build capacity and increase their knowledge in experiential marketing. They also need mentors to guide them.


What is your vision for the next 10 years of Neo Media?


On the occasion of our 10th anniversary, we have broadened our scope of work to include advertising, digital marketing and promotional gifts – a full service IMC company. We are also keen to tap into opportunities that exist in development communications.