EXP one of Nigeria’s foremost Experiential Marketing agencies has announced Rosemary Akpo as its new Managing Director. A consummate marketing practitioner with several years of multinational marketing experience, Rosemary joins the marketing services firm fresh from her stint with Suntory where amongst other things she was responsible for developing the business and the market strategy for the Lucozade Ribena Suntory (LRS) brands in the Africa and Middle East markets.
She had earlier served as Strategic Marketing Manager – Colas with the Coca Cola Company also in Nigeria. While there, she led and managed the Coca-Cola Trade Mark Portfolio to ensure achievement of business targets and appropriate successions including coaching and mentoring.
It will be recalled that Otome Oyo also recently called it quits with Suntory. Akpo holds a Bachelor of Science in Physics from University of Calabar, a Post Graduate Diploma in Information Resources Management from Federal University of Technology, Owerri Imo and holds a Master of Business Administration (M.B.A.) in Business Administration and Management, from the Lagos Business School. Her entry in to the experiential Marketing space will be watched with keen interest by industry watchers as she is expected to help drive further development of the industry.
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