How To Incorporate Technology Into Experiential Campaigns
Updated: Nov 1, 2018
We explore a list of new unique, and emerging technologies and strategies that brands and marketers should consider incorporating into their campaigns.
Consumer engagement has been moving from traditional advertising and commercials to new digital and experiential methods of advertising products and services. In this post we’re going to explore the new, unique, and emerging technologies and strategies that brands and marketers should consider utilizing.
Several film production companies are already exploring how they might leverage mixed reality in their experiential efforts by delivering mixed reality movie trailer experiences, giving users first-person perspectives of films directly on their smartphones.
INTEGRATION OF GAMING & TWITCH INTO EXPERIENTIAL CAMPAIGNS
Twitch is a video game streaming service, with over 100 million monthly users. Brands with large customer bases consisting of millennials looking to exploit gaming, may want to consider exploring twitch. Twitch began as an online gaming site where customers could watch their favourite players play games live. Twitch has grown over the years into much more by building concentrated digital communities and hosting their own events. How could your brand leverage a platform like Twitch?
MIXED REALITY EXPERIENTIAL MARKETING CAMPAIGNS
Using a mobile device, consumers can mix the digital world with the real world using Mixed reality technology.
Mixed reality is the result of blending the physical world with the digital world. It is touted as the next evolution in human, computer, and environment interaction and unlocks possibilities that before now were restricted to our imaginations. It is made possible by advancements in computer vision, graphical processing power, display technology, and input systems. Several film production companies are already exploring how they might leverage mixed reality in their experiential efforts by delivering mixed reality movie trailer experiences, giving users first-person perspectives of films directly on their smartphones.
Companies like microsoft already offer a suite of entry and more advance solutions that may be explored. CLICK HERE to see what microsoft is doing in this area.
PERSONALISATION OF PRODUCTS FOR EVENTS
Mass database systems and customisation as well as variable printing technologies have made the personalisation movement in marketing go main stream. Several systems which can personalise products are a great hit at experiential activations. Providing an individual experience, tailored to an attendee’s interests and preferences, can make events more effective and more engaging – and not just for the younger generation. Consequently, personalisation is one of the most important trends in the industry right now.
Personalisation can be applied to all aspects of the event experience; from ticket sale through to take-home gift.