Updated: Nov 1, 2018
If you are planning to win in the market place of the future then not only must you have a digital strategy that delivers an online digital presence, but one that has the potential of transforming your business into a digitally driven one. One important place to start is to evaluate whether you can have an e-commerce platform that allows you to sell online to a potential global market. Here are a few details you may want to consider as well E-Commerce site builders for quickly and easily setting up your own E-commerce site.
E-commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. E-commerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
“One of the great advantages an aspiring digital entrepreneur has today is that E-Commerce website builder technology is becoming relatively simple to acquire, adapt and deploy.”
This form of commerce has transformed how people buy and sell online an become a significant part of global trade. Its key driver remains the growth and penetration of the internet.The Internet provides a fast and easy way for people to purchase things without having to visit an actual store. This convenience benefit as well as its ubiquitous nature has radically altered the dynamic in favour of internet based propositions including what may be found in the events and experiential marketing industry.
An online store can reach customers anywhere in the world. In fact, online shopping has become so popular that many vendors sell only online with no physical location. This disruptive element has significantly disadvantaged brick and mortal styled businesses and offered small scale business the opportunity to leap frog infrastructural barriers to entry.
E-commerce facilitates the purchase of digital media such as downloadable music and movies: with no physical product, vendors can boast truly instant delivery. There are many E-commerce companies out there peddling different propositions, and it’s important to understand which of the best E-commerce sites let your online shop flourish as you sell online.
One of the great advantages an aspiring digital entrepreneur has today is that E-Commerce website builder technology is becoming relatively simple to acquire, adapt and deploy. An E-commerce website builder is a program that lets you build, customise, and run an online store. A complete E-commerce solution and the best E-commerce sites will come with the tools to walk you through the entire process: hosting, design, pricing and payment options, marketing tools and reports.
Many of today's top E-commerce site builders have taken a lot of these factors into account in how they have designed their service propositions and thus what they offer you within the E-commerce website suite. Many programs are now designed to accommodate the sale of both physical and downloadable products while also offering the required flexibility in terms of functionalities such as discounts, shipping, loyalty programs, and other perks. Many of these E-commerce site builders and the best E-commerce platform options make it easy to run promotions and keep your customers happy.
Finally, although the boom in online sales has also opened a potential avenue for fraud and scams, site-builders have managed to stay ahead by offering top-of-the-line site protection and security of payment. To keep the online marketplace as safe as possible.
The major challenge for aspiring E-commerce players in Nigeria and across Africa will be to find the suites which allow the necessary customisation for African businesses, such as currency and most importantly payment. Luckily we are seeing a growing realisation that there is a huge market opportunity in Nigeria, while the growth of Fintech start ups within places like Kenya and Nigeria, mean that solutions will be ramp continuously into the future.
Here are four E-commerce Website Builder Solution we recommend:
Why Do We Like It
Very easy to use, excellent for a startup so does not require coding skills, though code options available
Allows customisation to meet your specific requirements
Has Naira currency and Local Paypal options
Key weakness is that the support service is limited and sometimes does not recognise the Nigerian .ng domain
Not sure it integrates with paystack
Why Do We Like It
Feature rich platform with no technical skills required
Fully customisable with excellent SEO capabilities
Has Naira and Local Paypal options
Can integrate with Paystack
Key weakness is that the payment plan is a bit expensive.
Why Do We Like It
Built for wordpress websites
Feature rich platform with no technical skills required and so ideal for SMEs
Has an extensive range of payment gateways
Has a good support system