With the current challenges facing many businesses, brands would definitely be
leaving competition for cooperation.
Since most businesses are still in survival mode, more strategies of putting
things together to retain or increase customers base like the current
partnerships on a food festival campaign would grow and even dominate the
scene In the near future.
Presently, one of Nigeria’s online e-commerce platform Jumia Nigeria is
partnering with restaurants such as Chicken Republic, The Place, Indomie
Café alongside blue-chip international brands like KFC and alcoholic beverage
companies – Diageo, Bacardi among others on the launch of a Food Festival
Campaign which started on the 2nd and will run till 31st October.
The Festival which will feature over 4,000 local and international restaurants
and food stores will be held in 8 countries (Algeria, Ghana, Ivory Coast,
Kenya, Morocco, Nigeria, Tunisia and Uganda) where Jumia Food operates.
Partners for the festival represent all Jumia Food categories including
restaurant, supermarket, groceries, and pharmacies.
As part of the festival, Jumia Nigeria will be hosting on its platform a wide
variety of convenience food suppliers including grocery shops, bakeries as well
as a broad range of restaurants and cuisines. Discounts of up to 50% discount
and free delivery will be offered to consumers on food, beverages and
supermarket purchases as part of the event. Additional 5% discounts will be
made available on orders placed using JumiaPay.
The campaign which has a neighbourhood focus will run primarily in Lagos,
Abuja, and Port Harcourt, and will promote the adoption of meal and food
ordering among consumers, which has become increasingly popular in the last
few years in these major cities.
The event will also support restauran