JUMIA Partners Chicken Republic, Others On Food Festival Campaign



With the current challenges facing many businesses, brands would definitely be

leaving competition for cooperation.


Since most businesses are still in survival mode, more strategies of putting

things together to retain or increase customers base like the current

partnerships on a food festival campaign would grow and even dominate the

scene In the near future.


Presently, one of Nigeria’s online e-commerce platform Jumia Nigeria  is

partnering with restaurants such as Chicken Republic, The Place, Indomie

Café  alongside  blue-chip international brands like KFC and alcoholic beverage

companies – Diageo, Bacardi among others on the launch of a Food Festival

Campaign which started on the 2nd and will run till 31st October. 


The Festival which will feature over 4,000 local and international restaurants

and food stores will be held in 8 countries (Algeria, Ghana, Ivory Coast,

Kenya, Morocco, Nigeria, Tunisia and Uganda) where Jumia Food operates.

Partners for the festival represent all Jumia Food categories including

restaurant, supermarket, groceries, and pharmacies.


As part of the festival, Jumia Nigeria will be hosting on its platform a wide

variety of convenience food suppliers including grocery shops, bakeries as well

as a broad range of restaurants and cuisines. Discounts of up to 50% discount

and free delivery will be offered to consumers on food, beverages and

supermarket purchases as part of the event. Additional 5% discounts will be

made available on orders placed using JumiaPay.



The campaign which has a neighbourhood focus will run primarily in Lagos,

Abuja, and Port Harcourt, and will promote the adoption of meal and food

ordering among consumers, which has become increasingly popular in the last

few years in these major cities.


The event will also support restaurant businesses and the overall food

ecosystem, as these have been severely affected by COVID-19 lockdown

restrictions, resulting in less capacity, fewer opening hours, and sometimes

shutdowns.


“For this Festival, we’re focusing on 3 major neighbourhoods or cities, such as

Lagos, Abuja, and Port Harcourt. The Food Festival is a great opportunity for

all food vendors in Nigeria – big and small, international and local – to engage

with consumers online and offer them more convenience and value, in line with

the theme of this year’s World Food Day celebration of Grow, Nourish, Sustain

Together. We have been partnering with local restaurants and supermarkets, and

some blue-chip international restaurants for many years now.


Many of them have been through tough times over the past few months and are

have suffered remarkably from the restrictions imposed as part of COVID-19

measures. At the same time, consumers are more and more mindful of social

distancing and increasingly turn to online delivery. We invite every consumer to

try the service and by doing so also support local restaurants and food vendors,

who are providing jobs to the communities,” said Jumia Nigeria CEO,

Massimiliano Spalazzi.


The COVID-19 crisis has shown the relevance of e-commerce platform like

Jumia that offers a large selection of goods and services, at an affordable and a

convenient contactless and safe experience. A growing number of restaurants

are embracing the Jumia ecosystem to broaden their consumer reach during the

COVID-19 pandemic.


Marketing Manager for The Place, Ufuoma Ogeleke, said: “The Place is proud

to be associated with the Jumia Food Fest 2020, as we are always eager to meet

the dining needs of our customers  while delivering great value with our

products and services. The Food Fest gives us another opportunity to showcase

our ever rich menu varieties; from our award-winning asun, succulently  grilled

chicken/ turkey, our ever deliciously fried plantain, rich stir fry spaghetti,

homemade African delicacies to our freshly baked snacks.