With the current challenges facing many businesses, brands would definitely be
leaving competition for cooperation.
Since most businesses are still in survival mode, more strategies of putting
things together to retain or increase customers base like the current
partnerships on a food festival campaign would grow and even dominate the
scene In the near future.
Presently, one of Nigeria’s online e-commerce platform Jumia Nigeria is
partnering with restaurants such as Chicken Republic, The Place, Indomie
Café alongside blue-chip international brands like KFC and alcoholic beverage
companies – Diageo, Bacardi among others on the launch of a Food Festival
Campaign which started on the 2nd and will run till 31st October.
The Festival which will feature over 4,000 local and international restaurants
and food stores will be held in 8 countries (Algeria, Ghana, Ivory Coast,
Kenya, Morocco, Nigeria, Tunisia and Uganda) where Jumia Food operates.
Partners for the festival represent all Jumia Food categories including
restaurant, supermarket, groceries, and pharmacies.
As part of the festival, Jumia Nigeria will be hosting on its platform a wide
variety of convenience food suppliers including grocery shops, bakeries as well
as a broad range of restaurants and cuisines. Discounts of up to 50% discount
and free delivery will be offered to consumers on food, beverages and
supermarket purchases as part of the event. Additional 5% discounts will be
made available on orders placed using JumiaPay.
The campaign which has a neighbourhood focus will run primarily in Lagos,
Abuja, and Port Harcourt, and will promote the adoption of meal and food
ordering among consumers, which has become increasingly popular in the last
few years in these major cities.
The event will also support restaurant businesses and the overall food
ecosystem, as these have been severely affected by COVID-19 lockdown
restrictions, resulting in less capacity, fewer opening hours, and sometimes
“For this Festival, we’re focusing on 3 major neighbourhoods or cities, such as
Lagos, Abuja, and Port Harcourt. The Food Festival is a great opportunity for
all food vendors in Nigeria – big and small, international and local – to engage
with consumers online and offer them more convenience and value, in line with
the theme of this year’s World Food Day celebration of Grow, Nourish, Sustain
Together. We have been partnering with local restaurants and supermarkets, and
some blue-chip international restaurants for many years now.
Many of them have been through tough times over the past few months and are
have suffered remarkably from the restrictions imposed as part of COVID-19
measures. At the same time, consumers are more and more mindful of social
distancing and increasingly turn to online delivery. We invite every consumer to
try the service and by doing so also support local restaurants and food vendors,
who are providing jobs to the communities,” said Jumia Nigeria CEO,
The COVID-19 crisis has shown the relevance of e-commerce platform like
Jumia that offers a large selection of goods and services, at an affordable and a
convenient contactless and safe experience. A growing number of restaurants
are embracing the Jumia ecosystem to broaden their consumer reach during the
Marketing Manager for The Place, Ufuoma Ogeleke, said: “The Place is proud
to be associated with the Jumia Food Fest 2020, as we are always eager to meet
the dining needs of our customers while delivering great value with our
products and services. The Food Fest gives us another opportunity to showcase
our ever rich menu varieties; from our award-winning asun, succulently grilled
chicken/ turkey, our ever deliciously fried plantain, rich stir fry spaghetti,
homemade African delicacies to our freshly baked snacks.