JUMIA Partners Chicken Republic, Others On Food Festival Campaign



With the current challenges facing many businesses, brands would definitely be

leaving competition for cooperation.


Since most businesses are still in survival mode, more strategies of putting

things together to retain or increase customers base like the current

partnerships on a food festival campaign would grow and even dominate the

scene In the near future.


Presently, one of Nigeria’s online e-commerce platform Jumia Nigeria  is

partnering with restaurants such as Chicken Republic, The Place, Indomie

Café  alongside  blue-chip international brands like KFC and alcoholic beverage

companies – Diageo, Bacardi among others on the launch of a Food Festival

Campaign which started on the 2nd and will run till 31st October. 


The Festival which will feature over 4,000 local and international restaurants

and food stores will be held in 8 countries (Algeria, Ghana, Ivory Coast,

Kenya, Morocco, Nigeria, Tunisia and Uganda) where Jumia Food operates.

Partners for the festival represent all Jumia Food categories including

restaurant, supermarket, groceries, and pharmacies.


As part of the festival, Jumia Nigeria will be hosting on its platform a wide

variety of convenience food suppliers including grocery shops, bakeries as well

as a broad range of restaurants and cuisines. Discounts of up to 50% discount

and free delivery will be offered to consumers on food, beverages and

supermarket purchases as part of the event. Additional 5% discounts will be

made available on orders placed using JumiaPay.



The campaign which has a neighbourhood focus will run primarily in Lagos,

Abuja, and Port Harcourt, and will promote the adoption of meal and food

ordering among consumers, which has become increasingly popular in the last

few years in these major cities.


The event will also support restauran