Lolu Durojaiye: A Life of Service Delivering the AVEDGE At Events

Updated: Nov 4, 2018

Lolu Durojaiye CEO of AVEdge, has been the silent technical partner to countless events and shows staged by agencies on behalf of brands in Nigeria over the years. EMNG spoke to him about his passion for event AV and the edge he has always delivered in the experiential marketing industry.

Lolu Durojaiye CEO AVEdge.

I deploy the best and latest technology as well as engage professionals in all my projects. The audiovisual business is very personal to me as I am always researching into new, better and innovative ways of service delivery.

I cultivate a healthy working relationship with my clients that creates a better understanding and facilitate meeting their expectations to such an extent that they can leave their brief with me, being rest assured that that the ball will not drop.

I always encourage my client's to form a partnership that is mutually beneficial.

“Reliability and dependability of our service has been our most import success factor. When our clients brief out a job to us, they can go to sleep knowing that we will deliver come rain or shine.”

Can you please tell us a little about your background. (your personal story)

I was raised by a single mother with my younger brother. Had my primary school education in Corona School, VI, secondary school in St. Gregory’s College, Obalende from where I proceeded to Lagos State University for my first degree in English, later acquired my Masters degree in Media and Communications, from the Pan Atlantic University

How did you get into AV production

In 2003, I established my own AV/Multimedia Production company, AVEdge Limited, a cutting edge audio visual service provider, setup to service the events & experiential industry. I also freelance in lecturing and training. Prior to this I worked in a production company Scharf Weisberg (Studio 77) as the Production Manager, one of the members of the IMC group, worked as Client Services Executive in an advertising/PR Agency – Ruyi Communication owned by Soni Irabor before then. Other work experience include holiday jobs I was doing while in university in a mortgage institution, then served in Radio Nigeria Ibadan during my service year. On completion of my service year I made my entry into the entertainment and experiential industry as the Manager of a recording & performing artiste, Blackky, Wired MC, Adewale Ayuba as well as consult for a few other artiste. I have interests in other ventures such as printing & set designs and fabrication.

What is AV content production all about?