Nigerian Pharmaceutical Chain Uses Digital Platforms to Raise Awareness on Wellness For Women
One of Nigeria’s popular health pharmaceutical chains, Medplus Pharmacy, recently created some remarkable buzz that is worthy of emulation with a CSR- based digital activation to connect Nigerian citizens especially the female audience to spread awareness, dispel myths, and encourage women to get tested for the condition, Polycystic Ovary Syndrome (PCOS).
The programme was to mark the PCOS Awareness Month of September. Medplus worked to raise awareness and showcase how society can support women with PCOS. Mrs Joke Bakare, Medplus Founder and CEO, explained that PCOS is a major condition that impacts several aspects of life for women, but yet, it tends to be under-recognized by women as they have no idea what their symptoms mean, and end up suffering in silence until they have difficulty getting pregnant or until they develop other complications from it.
Medplus said its goal in the online activation was to spread awareness of PCOS to encourage women to speak up about their symptoms, share their stories, and find a community with Medplus where they can always get support.” Using the hashtag, #PCOSWithMedplus, the pharmaceutical chain reached out to audiences to share their stories with PCOS and its relevant symptoms, from irregular periods, difficulty getting pregnant, weight gain, to excessive hair growth. Women with similar symptoms and stories were encouraged to visit their doctor to get checked, and others were led to be supportive of women suffering from the symptoms.
It was really amazing seeing so many women open up about their struggles with PCOS and sharing their stories. Seeing people learn and share the information with their sisters, friends, girlfriends, mothers, and so on was very inspiring. The long term assistance this can provide for various communities include forecasting their needs and preparing the audience the future of healthcare, lifestyle, and the nation’s wellness which increasingly are managed digitally. Women were encouraged through various means people to follow the campaign online to read about people’s stories with PCOS and also stay up to date with health, beauty, fitness, lifestyle, and other general wellness products and tips from around the globe.