Ojeikhoa emerges outstanding experiential marketing personality of the decade at Marketingedge award

Otis Ojeikhoa CEO Brands Optimal Limited

Managing Director/Chief Executive Officer of Brands Optimal Limited, Otis Ojeikhoa has emerged as winner of the Marketing Edge Outstanding Experiential Marketing Personality of the decade at the just concluded 2021 Marketing Edge Brands and Advertising Awards of Excellence.

Ojeikhoa, Nigeria’s experiential marketing prodigy, was recognised and celebrated for the trail-blazing contributions, which he has made to the marketing communications industry and the larger Nigerian economy in the last 10 years At the event, which was held recently in Lagos, Otis was awarded in recognition, appreciation, and celebration of his professional and entrepreneurial odyssey over the years, with particular reference to his exemplary personal professional credentials and his company’s best-in-class performance over the period. According to the award-winning and highly authoritative magazine, which doubles as the organiser of the world-class event, the Awards Board zeroed in on the man of the moment after thorough scanning of the experiential marketing sub-sector with particular reference to the individual professionals cum entrepreneurs that made the sub-sector tick. According to the Board, Otis Ojeikhoa stood shoulder higher than his peers in the contest for the category. Responding to the award, the Brands Optimal boss disclosed that the award was both humbling and thrilling. He noted that anyone in such limelight could not, but, be surprised that what one has been doing in one’s little corner over such a long period of time was been taken note of by Marketing Edge, which the entire industry and the larger marketing communications ecosystem in Nigeria and beyond knows and respects for its larger than life stature and its unassailable credibility across the board.

Ojeikhoa dedicated the award to his agency’s clients, which cuts across virtually all sectors of the Nigerian economy and the entire staff of his agency for their professionalism and commitment. He assured that the Marketing Edge award could only inspire him and his team to not rest on their oars, but continue to break new grounds and expand the frontiers of experiential marketing in Nigeria, Africa, and the globe. Also speaking at the event, Executive Governor of Lagos State, Babajide Sanwo-Olu said that he is a part of the marketing/marketing communications family in Nigeria. Sanwo-Olu who made this known while delivering his keynote address during marketing edge brands and advertising awards of excellence with the theme: "rethinking the blue ocean strategy in uncertain times" said; "I know the importance of the industry and I am committed to its continued growth, noting that, it is the reason we are building a resilient and livable City that you and your clients will someday be proud of." According to him, "today is for celebrating ourselves, our craft, and achievements as marketing communications professionals. Over the last 5 decades, the marketing communications profession has evolved remarkably to become a window for the world to see the creativity that resides within us." "year-on-year, our creatives harvest laurels from international festivals around the world because our industry is fully developed to lend its resources to the imaginations of ‘creative rebels’ like Lanre Adisa, Steve Babeeko, Kelechi Nwosu, and Israel Jaiye Opayemi, who lead a generation of fertile minds to create exciting campaigns that put our country on the global map." He noted.

He pointed out that, "the communal understanding that sustains peaceful co-existence and interaction in our society also benefits from the know-how and advisory support of public relations experts, who are largely based in Lagos State." "I am not unaware that there was a time many of you needed to fly to Cape Town, Durban, and Johannesburg before you could shoot a good TV commercial for your clients. Today, the story has changed. Let me assure you, it can only get better from here. The infrastructure we are creating is gradually giving you the scenic settings you require for great Television Commercials that can earn more prestigious laurels from across the world." He said. Sanwo-Olu stated that "when we were crafting the T.H.E.M.E.S Agenda, the Creative Industry where you play and the Technology sector are some of the sectors we had in mind at the conception of our Fibre Optic Project.

You are the group of professionals who need to send files and folders in terabytes and gigabytes from one part of the world to another. With the laying of 6000 km of Fibre Metro Network across Lagos, our government is surely giving your operations the needed leg to show up at the appropriate places at the right time." Continuing, he said; "let me specially acknowledge the leadership of the Advertising Practitioners Council of Nigeria (APCON), Association of Advertising Agencies of Nigeria (AAAN), the Advertisers Association of Nigeria (ADVAN), the Nigerian Institute of Public Relations (NIPR), the Public Relations Consultants Association of Nigeria (PRCAN), the Experiential Marketers Association of Nigeria (EXMAN) and the National Institute of Marketing of Nigeria (NIMN), for your sacrifices and contributions to the development of the marketing communications profession in Nigeria.

"Also, let me assure you of our administration's readiness to support the Lagos Advertising and Ideas Festival (LAIF) Awards. Since our name is involved, we will provide the support to make it greater than ever before. Let us begin to use the platform of LAIF and similar initiatives to draw the attention of the world to Destination Lagos." He added. He disclosed that "our readiness to support marketing-related initiatives is not limited to the Advertising sub-sector of the industry. It is open to various specialist areas that make up marketing. At the center of what we do as marketing professionals is creativity. And that is what our government is committed to promoting and encouraging." Earlier in his welcome address, publisher, marketing edge magazine, John Ajayi, said; "our dear Excellency also our distinguished Guest of honor and our own political brand icon, Mr. Babajide Sanwo-Olu, the Deputy Governor of Lagos State, His Excellency, Dr. Kadri Obafemi Hamzat, all State Exco members here present, Chairman of the All Progressives Congress, Lagos state chapter, Mr Babatunde Balogun, Chairman of today’s event, Otunba Seni Adetu, My Lords temporal & Spiritual, Our Distinguished Guests, Ladies & Gentlemen, Gentlemen of the Press, I greet you all." According to him, "tonite is not for a long talk. Yet, I must pay special tributes and respect to all the players in the Nigerian integrated marketing communications sector for their contributions to the growth and development of their respective industries. You have not done badly at all in the last ten years. We wish you keep it up. As we commend the players, we also want to thank the brand owners i.e. the ‘paymasters for being good clients over the years. Your support for the growth and development of the marketing and advertising business in Nigeria is phenomenal. Nonetheless, I want to say the relationship can still get better." He disclosed that "marketing edge is a leading source of news and insights on brand management and the management of brand business initiated the national marketing stakeholders’ summit & Brands & Advertising Awards of Excellence as a way of inspiring, exciting and igniting passion in the industry while stimulating positive and healthy competition amongst players and gladiators in the Nigerian marketing eco-system." "before our arrival in the market, the marketing and advertising industry was largely under-reported. As a matter of fact, there was more or less a complete lack of knowledge about this new genre of journalism as regards brands and advertising reporting." He said. Also, he stressed that "eighteen years down the line, we can confidently say that marketing edge has come fairly a long way. Our sojourn in the industry these past years has no doubt made us an authoritative and dependable ally to all players in the Nigerian marketing and advertising ecosystem. Over the years, we have established a track record in credible brand journalism practice. We have watched the changing phases of the industry, both in terms of fortunes and otherwise. While the Nigerian economy keeps evolving, it is our candid prayer that the good times will soon be here." Oracle Experience won the award for the experiential agency of the decade, and Chain Reaction won the award for the PR agency of the decade among others.

Godwin Anyebe