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The 10 Imperatives For Cost Effective Integrated Marketing Communications

In this 10-Part video series, Dr Rotimi Olaniyan shares the 10 essential imperatives that Integrated Marketing Communication practitioners should pay attention to whilst planning their next IMC campaigns.


Find the main slides here. For the full lecture which includes over 25 strategic tools and how to use them to enhance your next integrated marketing campaign, please watch the video series.

To request the Full PDF version of the presentation please send an email request to us at

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