The brand owners of Tiger beer in Nigeria must have pondered on Rahm
Emanuel's popular maxim “Never Let a Good Crisis Go to Waste,” when they
came out with the idea to surprise consumers in some areas of Lagos as bars and
drinking joints gradually reopen after almost six months of lockdown.
With almost the entire country on a protracted lockdown, and many businesses
suffering great hardship, the awareness of brands must have deepened that
business thrive from the desire of consumers for recurring memorable
Pronto! Tiger beer finalized agreements with some bars in strategic positions in
Lagos to create what is now popularly known as the Tiger Den.
Today, if for instance, you visit one of the bars in this partnership- Price Pointe
Bar in Ilupeju, Lagos, you will encounter a new beautifully crafted structure,
which leaves you with a wonderful impression at first sight. Unlike the old bar
setting before the pandemic, people looking to unwind will be drawn towards
the transformed space, remodelled and upgraded by Tiger Beer, allowing for
'fresher' post COVID 19 guest experiences.
Tiger Beer, brewed by Nigeria’s top brewer, Nigeria Breweries Plc, says they
created the Tiger Den as part of efforts aimed at cushioning the tough effects of
COVID-19 in the country
The Tiger Den concept, they claimed was borne out of the need to strategically