The brand owners of Tiger beer in Nigeria must have pondered on Rahm
Emanuel's popular maxim “Never Let a Good Crisis Go to Waste,” when they
came out with the idea to surprise consumers in some areas of Lagos as bars and
drinking joints gradually reopen after almost six months of lockdown.
With almost the entire country on a protracted lockdown, and many businesses
suffering great hardship, the awareness of brands must have deepened that
business thrive from the desire of consumers for recurring memorable
Pronto! Tiger beer finalized agreements with some bars in strategic positions in
Lagos to create what is now popularly known as the Tiger Den.
Today, if for instance, you visit one of the bars in this partnership- Price Pointe
Bar in Ilupeju, Lagos, you will encounter a new beautifully crafted structure,
which leaves you with a wonderful impression at first sight. Unlike the old bar
setting before the pandemic, people looking to unwind will be drawn towards
the transformed space, remodelled and upgraded by Tiger Beer, allowing for
'fresher' post COVID 19 guest experiences.
Tiger Beer, brewed by Nigeria’s top brewer, Nigeria Breweries Plc, says they
created the Tiger Den as part of efforts aimed at cushioning the tough effects of
COVID-19 in the country
The Tiger Den concept, they claimed was borne out of the need to strategically
upcycle existing outlets thus elevating not only the ambience of the space but
also the experience for consumers. The project, in the next few months, will see
more remodelling and renovation of several bars across Nigeria thereby
strengthening the brand’s relationship with outlets.- Advertisement -
Obviously, this partnership was also created to bring the tiger brand experience
closer to consumers in various axis as National Trade Marketing Manager,
Nigerian Breweries Plc, Funso Ayeni stated that Tiger Dens will open every
day of the week and consumers will enjoy the best of Tiger beer and other
Nigerian Breweries brands at the cheapest prices’’.
Tiger Dens, he also explained, were specially branded to provide consumers
with better ambience and a more enjoyable bar experience while giving beer-
lovers the opportunity to enjoy their favourite Tiger Beer and other Nigerian
Now, will Tiger Den stand the test of time to emerge as a captivating initiative
that will draw consumers to conquer their fears and express freedom, as the
beer brand seeks to communicate its unique brand messaging with this touch
point? ExperientialNG will remain on the ground to tell it all without any form of
embellishment as we keep our fingers crossed.