The rise of social media and digital marketing strategies have allowed many businesses to succeed in building a strong online presence. Therefore, learning the techniques of digital marketing to build a brand and drive organic traffic to that brand is critical to brand handlers of this age and time.
At a time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2021.
And why wouldn’t they be? After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. The change in the digital world does not discriminate, every business must buckle up.
Consumer interest and behaviours are fast becoming hard to predict. Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work. Therefore, understanding the 2021 marketing trends will be of enormous help to marketers who want to stand tall in the market place.
Dishing out digital marketing trends that marketers can leverage in 2021 to make their business not only survive but thrive in this tech era, a digital marketing Expert, Job Ubani said; "if marketers haven’t already realised it, 2021 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). It’s sure to be at the heart of global business and industry in the future – and it’s already taking over many simple jobs." For example, he continued, "Microsoft and Uber use knight scope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime. The robots can read license plates, report suspicious activity, and collect data to report to their owners.” He said according to techgrabyte, artificial intelligence is the biggest commercial opportunity for companies, industries, and nation over the next few decades and will increase global GDP by up to 14% between now and 2030, which means that AI latecomers will find themselves at a serious competitive disadvantage within the next several years." According to him, "another marketing trend that will aid marketing this year is programmatic advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs." "Most search-driven manual advertising campaigns (even those preformed with professional tools) take into account three or four targets: keyword, time of day, and location. Such tools like Programmatic demand-side platforms can use an individualised advertisement to target prospects according to lifestyle, behaviour and habits when integrated with customer data platforms." He added For him, " Programmatic advertising is changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% of digital display ads in the US will be programmatic in no distance time. Also giving more insight on digital marketing trends for 2021, a brands management consultant, Pwano Maxwell said; "conversational marketing will also change the face of digital marketing in 2021, noting that, it facilitates a one-to-one, real-time connection between marketers and customers." According to him, "with all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. People want it that way, and so brands are reacting. When consumers have a question, 82% want an immediate response." He pointed out that, "many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks – which means that you can focus on more important work." "many brands already use chatbot technology, including rideshare brand Lyft. You can request a ride from Lyft via chat (Facebook messenger and slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver." He added Another trend he pointed to is video marketing. It's one of the most important trends today and likely for the next 5-10 years. Video is by far the most popular way customers want to learn. He said. He stressed that "one of the issues that marketers have faced in recent years is the growing shift to mobile devices. Those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens. However, video can present the same information in a format that works perfectly regardless of the device." "One of the best things about video marketing is that it makes it easy to reformat your content. Imagine that you’ve recorded a video for your YouTube channel. Instead of just publishing it on YouTube, you could also: get it transcribed so you have a text version of the video, publish the transcription on your blog under an embedded YouTube video for better rankings. Upload the raw video with the transcription as subtitles to Facebook. Turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats and images. Rip the audio alone and use it as a podcast episode. He noted Giving an example of video marketing trends that are gaining more and more traction in 2021, he stated that, "live video is particularly popular with a large number of businesses who use it for interviews, product demos and behind-the-scenes glimpses of the brand, such as life in the office, how products are made, company events, etc. Live video is when businesses or marketers create personalized video messages rather than make phone calls or send emails. With the decreasing cost of film equipment and increasingly high-quality smartphone cameras, this is easier than ever."