Virtual launch: Itel Mobile unveils NewBrand Slogan, Phones in Lagos



This October, Consumers in Nigeria witnessed a memorable virtual event as

respected customer-centric brand, Itel Mobile unveiled the brand’s latest series

of S16 phones alongside a batch of other new products like Itel TV and smart

accessories.


The grand virtual launch event which took place in Lagos last week also

featured the formal presentation of the brand’s new slogan and tagline- Enjoy

Better Life.


If it was the pre-COVID period, many observers agree it would definitely have

been a gathering of VIPs and celebrities at a popular venue like the Banquet hall

of Lagos Eko Hotel. Thanks to pressures for social distancing because of the

pandemic, new things are taking shape. Welcome to the new normal.

During the virtual event that was streamed live online and on selected Nigerian

TV stations, the phone brand fully maximised the signing on of Afro-pop star,

Olamide Adedeji as brand ambassador. Music lovers and many phone users

connected effectively with the Ambassador in the segment he handled as he

churned out and other massages thousands of fans watching can relate.

The efficiency of the anchorperson, Annie Idibia was quite conspicuous. The

brand also stressed that the new slogan- Enjoy Better Life- was a product of

painstaking consumer research conducted in 2019 across African markets,

including Nigeria, where Itel Mobile has established presence in the last 13

years.


The research, the phone brand claimed, provided fresh insights on serving

consumers better in markets across Africa. From the insights, demands for

electronic products, TV, TWS earbuds and smart band ranked as the most

important concern.


Speaking on the new brand slogan and products, Marketing Manager (West

Africa 1), itel Mobile, Oke Umurhohwo said: “The Enjoy Better Life slogan

expresses our commitment to listening to consumers and meeting their most

pressing needs with value-driven offerings. Enjoy Better Life is an open

invitation to everyone for an amazing user experience with the new category of

products.

Features of the new products were also captured and projected with great details in the hour-long presentation. It is now left for consumers to evaluate and

take action. The result definitely will emerge in a chance of time.

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